Perennial GivingA donor retention engine for small nonprofits
Every donor feels seen.
You spend two minutes a day.
Perennial watches your donor data, notices who needs to hear from you, and writes the message in your voice. You read it, tap approve, and get back to running your organization.
Become a founding member for $25 and start today. First 6 months free, 50 founding spots. Or join the free waitlist for launch.
The pattern
You already know how this goes.
Someone gives $250 in December. They get a receipt. Then silence until next December's appeal.
They did not stop caring. Nobody made them feel like their gift mattered.
Sector-wide, donor retention has fallen to 42.9%. More than half the donors you worked so hard to earn this year will not give next year. Not because of your mission. Because of the silence.
The real problem
Stewardship isn't a knowledge problem. It's a time problem.
You know what keeps donors: a real thank-you within days, an impact update when you are not asking for anything, a personal note before they drift away.
You also run the programs, manage the board, chase the grants, and answer the email. At most small nonprofits, the executive director is the entire development department. Stewardship is the first thing that falls off the list and the one thing that decides whether donors give again.
Donor databases do not fix this. They store names and hand you homework. You do not need another place to look at your donors. You need something that acts.
How it works
Dump your data. See the picture. Tap approve.
Import your data in. Anytime. From anywhere.
Spreadsheets, Donorbox exports, PayPal downloads, that CSV from three tools ago. Drop it in and Perennial sorts it out. Duplicates merged, gifts matched, no column mapping, no cleanup weekend. Upload the same file twice and nothing breaks. Your data stays yours.
See your donor relationships clearly. Maybe for the first time.
One live number: your retention rate, against the 42.9% sector average. Who's engaged. Who's drifting. What revenue is at risk. Every flag comes with a plain reason: “Gave every March for three years. No gift this March.”
Approve messages written in your voice.
Perennial learns how your organization sounds from your website and past appeals. Then it drafts the right message at the right moment. The thank-you within 48 hours. The six-month impact update with no ask attached. The warm check-in before a monthly donor lapses. You open your phone, read five drafts, tap approve. Two minutes. Done.
What your donors experience
They'll never know it took you two minutes.
A thank-you that mentions what their specific gift made possible. An update six months later, when you want nothing from them, showing what happened because they gave. A note on the anniversary of their first gift.
That is what feeling seen is made of. It is what donors remember when the next appeal arrives. And it is what almost no small nonprofit can deliver consistently, because until now it took hours nobody had.
The math
The money is in the donors you keep.
Raising your retention rate just 5 points is worth
$2,250 a year
That is giving you keep instead of losing in silence, and it compounds every year. Perennial exists to grow that number. Founding members pay $59/month, locked for life.
Most donors who lapse leave in silence, and winning a new one costs far more than keeping the one you had. Lift your retention a few points and that is real money for your mission, year after year.
Founding member offer
50 founding spots. $25 holds yours.
We are building Perennial with a small group of executive directors, not for a faceless market. Founding members get:
- First 6 months free, starting now (a $354 value)
- Founding price locked for life: $59/month, never the $79 everyone else pays
- A direct line to shape the product. Founding members' workflows become the roadmap.
Why $25, and why non-refundable?
Because free waitlists are full of people who were never going to show up. The deposit means every founding member is serious, and it means we build for 50 real organizations instead of 500 email addresses. It keeps us honest too: we are taking your $25, so we owe you a real product.
One thing in plain terms: the deposit is non-refundable. That is the deal.
$25 gets you in today, or join the free waitlist for launch.
Questions
The things everyone asks.
Your donors gave. Make sure they know it mattered.
50 organizations will shape Perennial and get it at a price no one else ever will. When the spots are gone, they are gone.
$25 gets you in today, or join the free waitlist for launch.